Let’s be real – most of us have some kind of community. Some have loads of besties while others rock a tight ride-or-die crew. We all know community, on whatever level, is important when it comes to being successful and healthy as a women and a friend.
But have you ever thought about how community is crucial to you as an entrepreneur?
When thinking about community in terms of business, most people think “network.” That’s great, but true community isn’t just made up of business cards, LinkedIn connections, and likes on social media. No way, José. Community is a whole lot more.
Before we dive into what community is, we have to define what it’s not. It’s not exploiting the people around you for your own benefit (fyi, that’s called being a jerk). It’s not calling on people only when you want or need something, or gleaning knowledge or insight from others without ever investing back in them. And it’s most definitely not meeting someone once, adding them to your digital contacts list and never talking to them again.
True community is a living, breathing, interactive experience. Community is regular fellowship and interaction. It’s coffee meetings, lunch dates and phone calls. It’s asking how a project is coming along, or how a personal development journey is going. It means looking out for the chance to build someone up and encouraging them when they need it. It’s sharing their work on social media or introducing two of your friends who have amazing collaboration potential.
It’s a giving of yourself and your resources to empower and propel others forward, and it’s a gracious acceptance of the same gifts extended to you. Community isn’t a one-way street. It’s a back and forth exchange of help, encouragement, motivation and empowerment, where each member is valued.
Your business can’t grow if no one knows about you (#obvi), and the way to get people in the know is by diving into community. By interacting and forming relationships, others get to know your brand and the human behind it. People long to connect with a person, not a 1-800 number. A thriving brand “demands a personal relationship.”
Yes, your business can grow by syphoning resources and then moving on, but thriving? That only comes when you’re invested in more than just yourself. By adopting a team player spirit, you create a culture where people rise together, and that’s something everyone wants to buy into.
Community is special, and you and your business can’t thrive without it.
It doesn’t appear magically overnight and you can’t buy it. You have to put in the time and effort to grow it organically, but when you do, the results are mind-blowing. It can feel intimidating to start connecting, but don’t let those lies penetrate your heart.
Community is a place of true transformation, so go after it and watch your life blossom.
If you struggle with talking to new people and building a strong, vibrant community, I’ve got exactly what you need, girlfriend.
In The Female Entrepreneur’s Ultimate Guide to Small Talk, I’ll walk you through every stage of small talk, step by step. Covering everything from walking in the door to what to do after you leave, it’s full of detailed explanations, real-world examples, tips, scripts and prompts. No women should see her dreams fail because she doesn’t have community to support her, so don’t wait – download it for FREE right now!